Sam Fender raised £50,000 from ticket sales on his 'People Watching' tour for charity Youth Music, which supported him early in his career; the donation will be matched by Youth Music's Rescue The Roots campaign, bringing the total to £100,000 for grassroots music projects in the North East. The funds aim to address regional inequalities in youth music access, with Youth Music's research showing only 52 percent of young people in northern England identify as musical compared to 62 percent in the south.
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Sam Fender raised £50,000 from ticket sales on his 'People Watching' tour for charity Youth Music, which supported him early in his career; the donation will be matched by Youth Music's Rescue The Roots campaign, bringing the total to £100,000 for grassroots music projects in the North East. The funds aim to address regional inequalities in youth music access, with Youth Music's research showing only 52 percent of young people in northern England identify as musical compared to 62 percent in the south.